All of us, at some point in time, have used Google Maps for varied reasons. Google Maps has created a remarkable presence for people who like travelling and are always planning a holiday. With the help of Google Maps, it is now so easy to locate streets, landmarks, places and destinations.
Although Google Maps are widely used for travelling purpose, Google Map is also an extremely useful tool for marketing your small and medium sized business. You might wonder, why not big sized businesses? The reason being, big corporations usually have their presence everywhere and have incredible exposure for their brands on the streets. It literally is impossible to miss them when on the roads.
So, if you are a small or medium sized business trying to gain more market share, using Google Maps is undoubtedly one of the best marketing tactics that you could do with attracting local customers in your vicinity.
The benefits of using Google Maps are copious, and some of the advantages are mentioned below. Read further to know more.
1. Massive online presenceAdding your local business on Google Maps will get your business an exclusive online presence. It will help your audience know the physical address of your business, which means they will know where to come to get your services or products. Usually people are spending time on Google Maps to hover over the streets and areas where your business is located, they will inevitably know about your business location. It is a good idea to allow your business to be found in Google Maps, which also works on smart phones.
Having your business listed on Google Maps is a fantastic way to create awareness of your business.
2. Blending with Google PlacesAnother key benefit of listing your business on Google Maps is gaining access to Google Places as well. Google Places is a phenomenal service that allows your business to be listed on Google Maps. Google Places help businesses to manage their information pertaining to the location of their business address, which means when a potential customer searches for a product or service that even you offer, your business will be automatically listed under the organic web listings along with in Places.
A particular research suggests that 97% of consumers search for local businesses online. And, therefore, it makes perfect sense for businesses to be there when these customers are looking for businesses with Google Places. Getting your business listed on Google Places will provide you with colossal benefits in the long run.
The point is, if you have a small or medium sized business and fancy attracting more visitors, Google Maps is your best bet. Acquiring a listing on Google Maps is beneficial for all those businesses who already have their company’s website. Moreover, it is also advantageous for those companies that don’t have a website.
If you already have a presence in the Yellow Pages directory, then listing your business on Google Maps will give you a dominant position over the others.