Remarketing is a technique which allows marketers to show their ads to persons who visited their websites. Remarketing uses an algorithm which tracks the machines of website visitors and then shows them our ads on multiple websites. Google is also offering remarketing but the drawback is that it displays ads only on websites in Google Network. There are multiple third party companies who has tie-ups with multiple search networks where the ads are displayed and marketer gets better response
1.Brand RecallRemarketing is a very good tool to create a Brand impression in viewer’s mind. It is kind of impression like you see multiple repeated bill boards on roads while travelling. Suppose you are travelling on a highway and you see advertisement of a company lets say XYZ. When you see that bill board again and again it gives you an ongoing reminders for company XYZ’s product and whenever you think of buying that particular products, company XYZ will be on top your preference list.
2.Audience TargetingThe benefit of Remarketing is that you can target specific audience based on their interests. For example if a visitor lands on page of a specific product or services, you can show him repeated ads of that product / service to that prospective customer. You can use the behavior and interest of visitor
3.Better Conversion RatesRemarketing can pull your website visitors back who have moves out after checking out your products. Most of the purchases do not happen in first visit to website especially in case of complex or expensive products. By Remarketing to our website visitor, we can keep them engaged to our brand and end up in converting prospect to custome
These benefits make Remarketing Strategy a must for businesses these days. Setting up Remarketing to website in perfect manner can be difficult and require good experience and technical knowledge. You may need help of a professional with deep understanding of Remarketing